Information Technology and Process Technology of Malaysia...

1.0 INTRODUCTION | In this rapidly changing world, people are relying very much on airline companies to support both their personal and professional activities. Therefore, as people demand the great speed transportation, the airline companies have to challenge themselves in providing the best products and services to meet the needs and wants of the customers. In the airline industry, the efficiency is a vital component to run the business; it thus should be achieved by investing in new and advanced technologies that can steadily support the company in running and operating its business. One of the airline companies that recognize this value is Malaysia Airlines; it has consistently embraced the advancements of technology to develop its†¦show more content†¦The focus on quality of customer service can be obviously seen from its new branding strategy slogan â€Å"MH is Malaysian Hospitality† which is intended to bring to its customers, not merely the hospitality of Malaysia Airlines, but also the Hospitality of Malaysia (Kam, 2008). Malaysia airlines currently use a combination of Airbus and Boeing fleets in operating its flight services, namely A380, A330-200, A330-300, B737-400, B737-800, B777-200ER, and B747-200, equipped with the state-of-the-art ‘Select’ in-flight entertainment system to keep the passengers entertained and engaged throughout the flight. On the other hand, passengers with special needs and assistance such as walking disabilities, sight disabilities, medical clearance, and special meal requests are also taken upmost care onboard all Malaysia Airlines flights provided with early information or request with the reservation staffs upon ticket reservation. Travel insurance is another product that is offered by Malaysia Airlines, it is meant to provide customers with coverage over cancellation, medical, baggage and other things. Thus, in order to ensure that all customers enjoy the benefits of the insurance, it segments them into three categories of travellers, domestic traveller, international traveller and annual traveller (Malaysia Airlines, 2012). Besides that, a total of 14 airports lounges namely ‘Golden Lounge’ scattered strategically throughout the world, is available forShow MoreRelatedE-Commerce Strategies for Airasia1576 Words   |  7 PagesE-COMMERCE STRATEGIES Low cost per average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distributionRead MoreThe Strategy Of Airasia X1236 Words   |  5 PagesProblem Statement In 2001, AirAsia was founded by Tony Fernandes. After six years, Fernandes realized the company should create a airline separated from AirAsia to focus on the low cost long-haul market which he called AirAsia X. Azran Osman-Rani was appointed to the become the CEO of the newly established company. The company had an initial success by being the first mover. However, there were some problems that they had to face along the way as they were in a completely new market using an untriedRead MoreWhy Should We Prevent Hackers From Infiltrating A Computer Systems On Aircraft783 Words   |  4 PagesCybersecurity is defined by the National Initiative for Cybersecurity Careers and Studies (NICCS) as being â€Å"The activity or process, ability or capability, or state whereby information and communications systems and the information contained therein are protected from and/or defended against damage, unauthorized use or modification, or exploitation† (Department of Homeland Security, 2 015). Cyberjacking an aircraft has become the most threatening issue within the realm of cybersecurity. CyberjackingRead MoreKnowing Why Airplanes Crash Is Important Essay1221 Words   |  5 PagesThere are technologies being discussed to improve crash location technologies. They are improvements to the ULB battery life, an additional low frequency ULB. Another technology is ADS-B which monitors aircraft position. Crash deployable flight recorders are also being considered as well as streaming flight data via a satellite. Let’s us take a closer look at each technology. There are several improvements to ULB technology in progress. ULB Battery Life is in the process of being extendedRead MoreSituational Analysis of Singapore Airlines2148 Words   |  9 PagesINTRODUCTION The history of Singapore Airlines dates back to 1 May 1947, when the first scheduled flight of Malaysian Airlines took off from Singapore and then landed in Penang. It was on 16 September 1963, the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966, it became Malaysia-Singapore Airlines. However in 1972, Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines (SIA) and Malaysian Airline System (MAS). The â€Å"Singapore Girl†Read MorePest Analysis (Air Asia)1774 Words   |  8 PagesIntroduction PEST Analysis is the Political, Economic, Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. ThusRead MoreAir Asia Operational Information Management in Strategy and Operations2785 Words   |  12 PagesOperational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia, Air Asia which aims to identify its potential future market segments. The study also explore on how current information systems strategy a dopted by the Air Asia, in which could help the company to strengthen its position as a leadingRead MoreAir Asia Company Analysis3169 Words   |  13 PagesCompany Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes, and furthermore it operates over 400 flights daily from hubs that are basically located in Malaysia, Thailand and Indonesia. Today if we look at their progress, AirAsia has flows over 55million guests across the region and continuesRead MoreAirasia Swot Analysis2726 Words   |  11 Pages(Policy) †¢ Partner with other low cost airlines like Virgin (Linkages) †¢ Growing Asian middle-class population (over 700 million) †¢ High fuel prices will squeeze out unprofitable competitors †¢ Emerging markets and expansion abroad (Capacity Utilization) THREATS †¢ Low Cost Carriers †¢ Low demand and increase costs after 911 †¢ Bad economy †¢ Government Regulations CONFRONTATION †¢ New technology (Learning Curve) †¢ Lower cost competitors †¢ Full service airlines start cut costs to compete †¢ PriceRead MoreWorld s Economic Center Of Gravity Moves Towards Asia2096 Words   |  9 Pagescompany is Air Asia Group, a Malaysia based low-cost airline that has successfully strategized its business model (Exhibit 1) and operates domestic as well as international services to over 100 destinations within 22 countries. Air Asia has reinvigorated the airline industry by working on its pricing strategy, targeting the right consumer market and creating complementary business opportunities that can be huge. Conjoining these three attributes has assisted the airline group to remodel its business