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Information Technology and Process Technology of Malaysia...

1.0 INTRODUCTION | In this rapidly changing world, people are relying very much on airline companies to support both their personal and professional activities. Therefore, as people demand the great speed transportation, the airline companies have to challenge themselves in providing the best products and services to meet the needs and wants of the customers. In the airline industry, the efficiency is a vital component to run the business; it thus should be achieved by investing in new and advanced technologies that can steadily support the company in running and operating its business. One of the airline companies that recognize this value is Malaysia Airlines; it has consistently embraced the advancements of technology to develop its†¦show more content†¦The focus on quality of customer service can be obviously seen from its new branding strategy slogan â€Å"MH is Malaysian Hospitality† which is intended to bring to its customers, not merely the hospitality of Malaysia Airlines, but also the Hospitality of Malaysia (Kam, 2008). Malaysia airlines currently use a combination of Airbus and Boeing fleets in operating its flight services, namely A380, A330-200, A330-300, B737-400, B737-800, B777-200ER, and B747-200, equipped with the state-of-the-art ‘Select’ in-flight entertainment system to keep the passengers entertained and engaged throughout the flight. On the other hand, passengers with special needs and assistance such as walking disabilities, sight disabilities, medical clearance, and special meal requests are also taken upmost care onboard all Malaysia Airlines flights provided with early information or request with the reservation staffs upon ticket reservation. Travel insurance is another product that is offered by Malaysia Airlines, it is meant to provide customers with coverage over cancellation, medical, baggage and other things. Thus, in order to ensure that all customers enjoy the benefits of the insurance, it segments them into three categories of travellers, domestic traveller, international traveller and annual traveller (Malaysia Airlines, 2012). Besides that, a total of 14 airports lounges namely ‘Golden Lounge’ scattered strategically throughout the world, is available forShow MoreRelatedE-Commerce Strategies for Airasia1576 Words   |  7 PagesE-COMMERCE STRATEGIES Low cost per average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distributionRead MoreThe Strategy Of Airasia X1236 Words   |  5 PagesProblem Statement In 2001, AirAsia was founded by Tony Fernandes. After six years, Fernandes realized the company should create a airline separated from AirAsia to focus on the low cost long-haul market which he called AirAsia X. 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Things You Wont Like About Psychology Topics for Essay and Things You Will

Things You Won't Like About Psychology Topics for Essay and Things You Will Using Psychology Topics for Essay Basically, Piaget found the maturation of the child to be such a complicated undertaking that even the categories he devised needed to be further refine when putting all the info into context. For instance, topics include the effect of exercise on mental well-being, how to increase compliance to an exercise program, and the usage of music for motivation during exercise. Other research has centered on the use of visualization strategies to improve skills and decrease performance anxiety. It's possible for you to explore an extremely wide array of topics like language acquisition, attachment theories, or critical amounts of development. Deciding what things to write about is among the most significant steps of the procedure. Don't make the error of writing all of the info you know regarding a specific topic. When you search for assistance from a dependable source, you guard yourself from plenty of problems. What Does Psychology Topics for Essay Mean? Following are a few examples prompts and some advice on how to compose an essay during your exam. Another tip isn't to pick a topic which has been discussed from A to Z. It's important to select debatable argumentative essay topics since you need opposing points that you could counter to your own points. You don't need to acquire super technical with legal argumentative essays, but make sure to do your homework on what the present laws about your favorite topic actually say. As you start trying to find psychology essay topic ideas, the very first thing which you should think about is the guidelines for your essay given by your instructor. The very first step in trying to find a superb dissertation topic on psychology is to dedicate a little time and research for a topic one is acquainted with. The key to selecting an excellent topic for your psychology paper is quite easy. Inspiration to make your own advertising or media argumentative essay topics isn't challenging to discover. The previous matter to share is a familiar psychology essay topics list. Make certain there are enough online sources on the subject you've chosen. In addition, a favorite topic will ensure it is harder for you to think of fresh and valuable ideas. Choosing Good Psychology Topics for Essay Once you brainstorm potential paper ideas, it is logical to do a literature review in order to find out more about the analysis area. If you're discussing a theory or research study make certain you cite the origin of the info. The next time you're searching for a research topic for your studies and would love to concentrate on health psychology, think about the suggestions that follow. In addition, you can observe various topics for your research paper on the website! AP Psychology exam questions usually incorporate the exact same type of structure. It is the most crucial disciplin e which supports other disciplines as well. How psychology is imparting a vital function to analyze the personality of somebody in interview. Well, with us you can find the type of essay you want at an inexpensive price. Still, once every so often, you might require a quick turnaround for your essay. Needless to say, appropriate research is to be accomplished ahead of essay drafting phase. All students needs to compose assignments writing skill is essential for a student there are lots of on-line essay writing services today which can be utilized for the. The 30-Second Trick for Psychology Topics for Essay In such a scenario, a psychology essay example might be really valuable. Whether you're fighting with IB psychology extended essay topics or any other kind of psychology writing task, you can employ an expert here to aid you. Usually, students tend toward studying only secondary sources when they prepare to compose an essay. There are various styles a student can decide to compose their psychology essay. Since there are lots of distinct regions of health science, the kinds of careers are equally as numerous. Crafting a topic in psychology is hard, particularly when it comes to writing about children. Scientists have also investigated the effect of particular exercise programs on health and the management of certain conditions including fibromyalgia. Luckily, there are tons of great places to seek out inspiration and the subsequent list contains only a few suggestions to help get you started. Less stress in our everyday lives will play a massive role in staying healthy. Prior to beginning, make certain that the topic you're interested in is in keeping with the particular assignment. When you're picking your topic, remember that it's much simpler to write about something which you currently have interest ineven in case you don't know a great deal about it.

Arguments Against Chinua Acebes An Image of Africa Racism in Conrads Heart of Darkness free essay sample

Literature and Composition 6 March 2013 An Image of Africa: Not Racism in Conrad’s ‘Heart of Darkness’ People of dark skin have been wrongly discriminated against by racists for hundreds of years. From the first time Europeans stepped onto Africa and deemed black skin inferior till now, black people have been fighting for the right to be called equal. During the last century Africans have made great strides in fighting against racism. Many black leaders have risen up and confronted those racist against them. However, there are also times when people have gotten up in arms and have attacked others over misunderstandings. An example of this is Chinua Achebe’s essay â€Å"An Image of Africa: Racism in Conrad’s ‘Heart of Darkness,’† in which he attacks Joseph Conrad’s Heart of Darkness. In his essay, Achebe presents several reasons as to why Conrad is racist in his novel and why Conrad is a racist himself. Although Achebe is a celebrated author and is called the â€Å"father of African literature,† his reasons for calling Conrad and his book racist are unjust and flawed. Although his essay is titled, â€Å"Racism in Conrad’s ‘Heart of Darkness,’† Achebe sets out to prove that both Conrad and his book are full of racism. To do this he opens his essay by stating that Heart of Darkness creates an image of Africa as the opposite of civilization; the opposite of Europe. Afterward, he makes several points to prove Conrad’s racism. Achebe heavily criticizes Conrad’s diction and questions the use of certain words. He states that Conrad enjoyed things that stayed in their place, implying that Conrad wanted black people to â€Å"stay in their place† under the white man. He says that because the main character, Marlow, is racist, Conrad is racist. He chastises Conrad’s depiction of the continent even though he has been there himself. Achebe even brings in different sources to prove Conrad’s racism, managing to use quotes from the missionary Albert Schweitzer to support his argument. Although the amount of evidence Achebe has is plentiful, many of his assertions are exaggerated, extreme, and just incorrect. Many of his arguments have one of two things wrong about them; he either has faulty logic or fails to take into consideration crucial factors that happen to contradict his ideas. Throughout his essay, Achebe continually presents ideas that have numerous flaws and can be very easily argued against. One of Achebe’s main ideas behind his essay is the idea that Marlow’s and Conrad’s thoughts and racisms are one in the same. He believes that Conrad’s attempt to distance the ideologies of Marlow and himself through the use of two narrators is â€Å"totally wasted because he neglects to hint however subtly or tentatively at an alternative frame of reference by which we may judge the actions and opinions of his characters† (Achebe 5). It is a good thing Achebe did not pursue a career in law because he has deemed a man guilty on the charge that he has not declared himself innocent. Simply put, Achebe believes that because Conrad has not given another source from where his character’s opinions could have come from, those opinions must have come from his frame of reference. Achebe is simply jumping to conclusions without proper evidence. He does this several more times while making a lengthy argument about how Conrad’s depiction of Africa is racist. When Conrad describes Africa Achebe argues that he makes it far too primordial than it should be. He supports this idea by presenting an event that happened shortly after Conrad wrote his book. An event in which a European man is given a mask by a native, who then shows the mask to Europe’s top artists. Achebe then says, â€Å"The event [†¦] marks the beginning of cubism and the infusion of new life into European art [†¦. ] The point of all this is to suggest that Conrad’s picture of the people of Congo seems grossly inadequate† (8). This is another example of Achebe jumping to conclusions. While fine art is a symbol of refinement and sophistication in Western countries, the same cannot be said about Africa. The art of one tribe does not make all of Africa more civilized and refined if other tribes continue to cannibalize each other. It makes no sense for Achebe to stretch his information so far to come to this conclusion. It also makes no sense for Achebe to question Conrad’s description of the continent while Conrad has made the trip into the country. Achebe says, â€Å"I will not accept just any traveler’s tales solely on the grounds that I have not made the journey myself† (7). Achebe has never been to the Congo like Conrad has, yet he has the audacity to question what Conrad witnessed there while Achebe’s father was a baby. Achebe accuses Conrad of depicting Africa incorrectly without having ever having stepped foot into the continent, which makes him even more clueless to the Africa of Conrad’s age. He declares that Conrad of making Africans seem more savage than they actually were, while unable to even imagine how they were so long ago. Achebe charges Conrad with racism and ignorance while completely dismissing his own. Although Achebe is a celebrated author, at many points during this essay his arguments are weak, even pathetic because of the irrational conclusions that he comes to. This gives a preview to the carelessness of his essay that becomes evident upon further inspection. In his essay Achebe seems to forget to (or chooses not to) discuss many factors that go against his argument. He states that Conrad enjoys things that stay in their place. Achebe believes that the African’s proper place is found when Conrad writes about Kurtz’s African mistress. He says, â€Å"She was a savage and superb, wild-eyed and magnificent [†¦] She stood looking at us without a stir and like the wilderness itself, with an air of brooding over an inscrutable purpose† (142). According to Achebe, Conrad believes that the African’s place is one that is wild and close enough to look at from â€Å"civilization† but distant enough to be separated well. Thus, Achebe implies that Conrad wants Africans to stay in their proper place, where the wildness is far from the Europeans. However, this argument is invalid when considering how Marlow feels about Kurtz. Marlow is unsure about how to feel about Kurtz, but he certainly does not hate Kurtz and has decided to side with Kurtz at the end of the book, so it can be assumed Kurtz is closer to Marlow’s good side than not. However, Marlow describes Kurtz as having no place. He says, â€Å"There was nothing either above or below him, and I knew it. He had kicked himself loose of the earth† (149). Marlow says this because he knows Kurtz is between Europe and Africa. Kurtz has no real place in the world, but Marlow has sided with him. Since Achebe has equated Marlow’s thoughts to Conrad’s, Marlow should hate Kurtz, but he does not. Thus, when Kurtz is taken in as a factor this argument is null and void, much like when Achebe attempts to compare Albert Schweitzer to Conrad. Achebe writes, â€Å"Albert Schweitzer, who sacrificed brilliant careers in music and theology in Europe for a life of service to Africans in much the same area as Conrad writes about, epitomizes ambivalence. In a comment which has often been quoted, Schweitzer says, ‘The African is indeed my brother but my junior brother’† (5). He then continues to criticize Conrad for only go as far to call the African his kin, not his brother. By the standard of Achebe’s day this sentiment could most definitely be considered racist; however, Achebe fails to take into account the simple fact that the standards of his day cannot be applied to Conrad. Conrad is from a much different time, where white men were raised to believe that black men were under them. For him to consider them kin is already a radical thought. Achebe seems to want to ignore the fact that he is criticizing a book written seventy years prior, as he makes this mistake once again. Achebe quotes Conrad’s account of his first encounter with a black man. Achebe writes: â€Å"A certain enormous buck nigger encountered in Haiti fixed my conception of blind, furious, unreasoning rage, as manifested in the human animal to the end of my days. Of the nigger I used to dream for years afterward. † Certainly Conrad had a problem with niggers. His inordinate love of the word itself should be of interest to psychoanalysts. (6) In this excerpt Conrad speaks of only one black man, not of all men of the color, thus it is wrong to assume that he has a problem with â€Å"niggers† from this passage. As far as his use of the word â€Å"nigger,† Achebe seems to ignore the fact the word was used quite commonly during the time period. Even in Achebe’s time the word is used very often in certain areas. Furthermore, the word â€Å"nigger† is used 219 times in Mark Twain’s the Adventures of Huck Finn, yet Mark Twain was one of the greatest advocates for the humanity of African-Americans of his time. In his essay â€Å"An Image of Africa: Racism in Conrad’s ‘Heart of Darkness’† Chinua Achebe makes many points to support his idea that Joseph Conrad and his book, Heart of Darkness are racist. However, many of these points are not very good ones. Although his intentions are good, he is blinded by his quest to attack racists and ended up putting an innocent man, who also had good intentions, under fire.